Conceptual Study

2015 / KIT–ARCH
Raum + Entwerfen,
Prof. Marc Frohn

︎video of the lecture

In the Middle Ages it was the market square, before the millennium it was the shopping street in the city, today we have online shopping – but the future of shopping lies in the Phygital Store, an urban hub of a large logistic network representing the convergence between online and offline world.